Gatorade
The following are student projects focused on full-funnel marketing within the Gatorade brand.
Consumer Decision Journey
The approach: Find out how a Gen Z consumer finds and consumes Gatorade.
Sponsored IG Post Mockup
I created a mock-up instagram post for Gatorade based on honoring Gatorade’s first athlete, Mia Hamm, their newest female athlete of the year, Ava Brown, and their youngest athlete, Mallory Brown. I incorporated their colors, symbol, logo, and tagline “fuel tomorrow”. I was inspired by the hype around the Barbie movie and honoring women’s legacies without a direct reference so as not to date my ad.